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Just read this over on ReadWriteWeb and found it particularly poignant.
“One of the reasons social media can be so challenging is that it often challenges hierarchies… and people at the top of those hierarchies have grown comfortable there.
“Some see the potential advantages of an engaging, open online presence, but others feel threatened and vulnerable. They have a wide range of hostile responses at their disposal: from the passive-aggressive to the outright belligerent.”